What is churn costing you?

Four numbers. See how much in dues walks out of your facility each year, and what keeping a few more of those members is worth.

Industry average is 66.4% (HFA 2025). If you know monthly cancellations instead, multiply by 12 and take it from 100: 3% a month is about 64%.

5% is a cautious example. A pilot measures your real number.

Your estimate

Yearly dues from the members who cancel each year

–
Members lost per year–
Members saved per year–
Dues kept by saving them–

Estimate only: members lost × monthly dues × 12. It doesn’t count joining fees, personal training, retail, or the cost of replacing those members.

LookSphere Retain talks to every member who asks to cancel and makes an offer within your rules. A 90-day pilot measures your real save rate against this baseline. How it works →

Ask about a pilot

Talk through your numbers

Once you change the numbers above, your results are copied into the message below. Add anything else about your facility and we’ll reply within one business day.

90-day pilot at one facility. No change to your member system.

* Required

Sites, members, your member management system, and what to fix first.

We only use your details to reply to you. Privacy policy.